Marketing Management- An Asian Perspective(6版) 博客來排行榜書籍
Marketing Management- An Asian Perspective(6版)
Marketing Management- An Asian Perspective(6版) 評價
網友滿意度：
上禮拜跟朋友去逛書展,買了不少書回家看~~~
平常有時間我會多看書,增加學校之外的知識
任何領域我都有涉略,看書真的很有趣!!
而我通常都是上博客來網站購書
上網買書真的比在書局來的方便!
搜尋引擎一查就可以找到自己想要的書籍
連簡介、書評都一目了然!
甚至排行榜書籍都能夠清楚的知道呢!
另外今天想要推薦大家我最近看的書!
→ Marketing Management- An Asian Perspective(6版) !
我覺得這本書很值得一看呢!
它帶給我了我不少收獲
我也都會分享給讀書會的朋友!
真心推薦給喜歡閱讀的你們
(●’ω`●）博客來e-coupon傳送門
Marketing Management- An Asian Perspective(6版)
本週熱銷商品:
商品訊息功能:
商品訊息描述:
Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful.
1.Provide an Asian perspective:Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbolwill be introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home, helping them learn faster and better.
2.Unique features in helping students to learn better: A conceptual mindmap at the end of each chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.
3.Interactive learning on MyMarketingLab (MML):The online tutorial and assessment platform offers a wealth of hands-on activities and exercises that let students learn interactively, engaging and coaching them to becoming better marketers.
作者簡介
Philip Kotler
現職：Northwestern University
Kevin Lane Keller
現職：Darthmouth College
Ang Swee Hoon
現職：National University of Singapore
Leong Siew Meng
現職：National University of Singapore
Tan Chin Tiong
現職：Singapore Management University
商品訊息簡述:
- 作者： Kotler等 新功能介紹
- 出版社：華泰文化 新功能介紹
- 出版日期：2013/01/31
- 語言：英文
Marketing Management- An Asian Perspective(6版)
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